2 edition of Marketing, 1959-1969. found in the catalog.
|LC Classifications||PQ9261 N22 M3|
|The Physical Object|
|Number of Pages||185|
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Additional Physical Format: Online version: Namora, Fernando, Marketing (). [Lisboa] Publicações Europa-America  (OCoLC) The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between and ; the extent to which Ireland’s social and economic history.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. 1959-1969. book shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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This book’s journey commences in when the country had just taken its first steps on the road to internationalization. It concludes 40 years later inby which time 1959-1969. book had metamorphosed into one of the most globalized countries in the Marketing Patricia Medcalf.
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